So, again, explain the “obvious.” In fact, assume nothing is obvious… and go from there. You know what rocks about this tactic? Well, it gives you more ideas for your marketing. Let’s look at this Unbounce landing page from Packlane that follows this method. Image courtesy of Packlane While it might be a no-brainer for a Packlane team member to measure packed items carefully and to add .25 inches as a buffer, there’s a good chance Packlane customers might not know. Packlane’s “Size Matters” landing page walks the customer through each step of the process. 2. Get to know your audience. Yeah, I know—it’s one of the most popular pieces of marketing advice out there.
But it’s so common because it’s true! You need a deep understanding of your audience so you can deliver content they enjoy and understand. This knowledge includes their awareness of your product, the language they use (often called the “voice of the customer”), and their tastes. Plus, paying attention to your audience puts you ahead of most marketers. Despite this best practice being common knowledge, 65% of marketers do little to no audience research. (Not you, I’m sure. You’re on top of things, right?) You’ve got a lot of sources for getting to know buy email list your visitors. Dig deep into your audience’s psychographic and demographic info with surveys and focus groups.
buy email list
Or, better yet, reach out and have some conversations about their needs. Real-time landing page data will also give you a look at your audience’s behavior. In partnership with Fat Stone Farm, Webistry took a new angle on a popular product thanks to audience research. Fat Stone Farm’s elderberry products typically sold well in the winter, but Webistry found an opportunity for summer marketing through understanding their audience. They found there was an interest in natural health among their audience, so they made a campaign based on adding elderberry shots to smoothies. (Guess what? It worked like gangbusters.) Image courtesy of Fat Stone Farms