For many content marketers, social media strategy never goes beyond the spray-and-pray process phone number list of sharing new content with the widest possible audience and then measuring if anyone has engaged with him. It's based phone number list on the idea that if you keep creating new content and spreading it, the results will come.
As content marketers, we need phone number list to take a step back. Just as we spend time creating a content marketing strategy, we also need to create a social media strategy specifically tailored phone number list to our content goals. And that starts with establishing the right social media KPIs (Key Performance Indicators) phone number list for those content goals.
After all, if our social media strategy is built around intuition rather than KPIs, it's unlikely phone number list to serve our content well. Social media strategist Jeremy Goldman knows a thing or two about this. He is the author of Going Social and Getting to Like, and he is the phone number list founder of Firebrand Group, a brand management consultancy that counts L'Oréal and Unilever among its many clients.
When Going Social was about phone number list to come out, I was freaking out for the reason you just said. social media moves so fast. How do you write a book like this without it immediately becoming obsolete? I realized that I should avoid writing about how you respond phone number list to comments on Facebook or how you participate in a Twitter chat, as these can easily change at any time. Instead, I focused on how social media is based phone number list on principles of communication that predate social media by a few millennia.
As for the phone number list most significant changes? It's easy. Social media is pay for play, and good luck in any meaningful strategy around organic reach alone. When I wrote Going Social, midsize businesses could actually find ways phone number list to get creative and earn on social media without a paid media budget. Oh, how times have changed.