Of online privacy. The use of the privacy-friendly search engine DuckDuckGo has almost doubled in the past year. At a number of websites we see that this search engine is already entering the top 10 of traffic sources. Over the past year, we've seen several organizations embarrassed by clunky data breaches. In recent years, several large fines have also been handed out to organizations that did not comply with the GDPR. Data remains essential for marketing. But in order to prevent.
Image damage, high fines and social executive list indignation, our mentality and attitude towards this data will have to change. Anoud Engelfriet, lawyer and expert in the field of law and the internet, expressed this beautifully in a response to Tweakers.net : Organizations need to realize that personal data is a liability, radioactive waste instead of “the new gold” or just another Excel file on the G: drive. 4. Marketers should also contribute to Core Web Vitals This one has already appeared in many.
Trend lists, but I wanted to mention it briefly here. Many organizations are working hard to get websites in line with the new Core Web Vitals . Marketing tools and advertising platforms, such as Google Tag Manager (GTM) or Facebook Ads, are increasingly emerging as the culprit in speed tests such as Page Speed Insights these days. Marketers can no longer simply place all kinds of tags with impunity. More and more pressure is being exerted to organize data collection in a smarter way.